A clear focus on research and development, a culture of experimentation and characterization of the final product thanks to the precise definition of its function, are the key characteristics that describe the Tuscan company RRD – robertoriccidesigns. A brand born from the sea, then studies and incorporates the technologies applied to the latest materials until condensing everything into a clothing line capable of tracing new horizons in the fashion world. The company’s DNA is based on the ability to combine study of materials according to the use of the finished product. Not an aesthetic exercise for its own sake but rather the extreme search for performance combined with design and functionality. This attitude has taken the name Perf-Romance, which links sports performance to passion, romance, and the culture of beauty. A decisive step that led the company to define its own well-defined and characterized space in the fashion world: no one before had succeeded in combining technical and glamourous approach, shapes and materials, treatments and colors in a flawless Italian style, with that creativity capable of disrupting even the laws of fashion.